A Glimpse into Delicious Living
Envision vibrant colours and eccentric swirls, we didn’t know what to imagine when we were asked to produce content on behalf of GQ and Architectural Digest for this unique collaboration for Delicious Living.
A collection between the design duo Shivan and Narresh and the iconic whisky brand Glenmorangie for Delicious Living encapsulated what both brands truly are about. In an effort to redefine luxury, Shivan and Narresh created beautiful statement couches and other homeware designed to spruce up luxury living spaces.
Inspired by the effortless movement and fluid swirls of the Highland single malt Scotch whisky. From a content production perspective, having a collection which was so unique and spoke for itself challenged us to push our boundaries and produce something that was reminiscent and captured the quirkiness.
With a one-of-a-kind collection that redefined the art of living and made life look and feel like a vacation, we aimed to embody the same.
Speaking of creating things out of the ordinary, the launch event for this collection was celebrated in Delhi with luxury connoisseurs. This is where we came into play. Alongside a creative direction that was discussed between us and people at GQ and Architectural Digest, we wanted to take a route that added a personal touch along with getting an insight into their minds for the collection. It felt necessary to add a twist to the content produced to make it unique- symbolic of the craft and collaboration brought by this collection.
Further, indulging in conversation with the designers gave us an angle we were inclined towards pursuing. This insight into the collection certainly brought everything to perspective and even stirred our minds in the direction of producing everything in a cohesive yet fun manner.
The creative direction needed to embody the entire design universe and capture the same uniqueness that the collection did. Having a certain idea about the direction of content in mind along with going with the flow in other aspects helped us grasp a unique approach, even if it meant requiring us to stay on set till 2 A.M.
Experimenting with different editing styles like stop-motion and playing around with fonts helped us curate content that celebrated the collection and every moment behind Shivan and Narresh x Glenmorangie as well.