Transforming the face of athleisure, Pace Active paves the way for transitional wear making it bigger and better with each passing day. As an agency, once in a while, we come across brands like Pace Active, which always aim to bring a fresh outlook and stay with the trends that seamlessly blend and integrate into the existing brand universe. 

Pace Active is one of the first brands to join our journey as an agency and has remained with us every step of the way. They entrusted us with curating the brand through thoughtful collaboration, seamlessly blending both visions. From social media strategy to executing different campaigns, we’ve dabbled into most of our services with Pace, giving us room to grow and experiment with the brand.

Activewear as a concept has been known to transcend the idea of functionality, barring the aspect of style. Breaking this notion and bringing forth a rather fresh outlook, Pace created an aspiration for athleisure that was stylish and transitional in nature.

Since Pace’s product range features elevated basics and activewear with the idea of the pieces being transitional from day to night in nature, there’s a lot of scope to play around with various creative strategies. The ideal Pace woman is someone who creates a place of their own in the ever-expansive world while maintaining a wholesome lifestyle by balancing their personal and professional well-being. 

Keeping up with the Pace: Maintaining these as the core values of Pace, we create quarter and yearly strategies to keep in line with the current trends and find unique ways to constantly explore and mould Pace’s universe. Our strategic approach involves looking at trends globally and incorporating them to create a global brand identity. Whether they’re microtrends like tennis core or more technological macro-trends, including generative AI imagery, Pace sets itself apart by gaining a deeper understanding of these trends and integrating itself accordingly. 

Strategising for Pace usually includes curating monthly social media calendars that blend design trends, authentic content with real people, influencer collaborations, and in-house content production. This makes Pace Active’s social media account a holistic space that reflects the brand’s dynamic nature.

The main ideology for pace has always been Transitional, Functional and Aesthetic bringing an accurate intersection between fashion and fitness. Through constant ideation, collaboration and action, we find new ways to make Pace Active the ‘it’ girl brand. 

With time, through research and strategies, we’ve established Pace Active’s brand positioning to become a one-of-a-kind brand in India while paving the way for it to be at par with its competitors globally.  

Staying with the trends helps us envision Pace as a global brand, constantly switching up with new social media trends, design trends, and even high fashion imagery that helps it stand out in the world of fashion. This dynamic approach ensures Pace remains at the forefront, resonating with a diverse and ever-evolving audience and solidifying its position as a trendsetter in the activewear industry.