Creative Production
Content Creation
Creative Strategy
We partnered with GQ magazine and the iconic American fashion brand, Tommy Hilfiger for a star-studded fashion campaign that would blend the signature styles of both brands. Tasked with bringing this vision to life through creative production, here’s how we made it happen.
Our clients, GQ and Tommy Hilfiger envisioned a collaboration that seamlessly melds high fashion with star allure, spotlighting rising talents while staying true to the distinct brand identity of both brands.
Our task was to execute the creative production and content curation for the GQ x Tommy Hilfiger collaboration, highlighting the brand’s spring and fall collections alongside emerging stars like Babil Khan and Neeraj Chopra, who embody unique styles and achievements.
With shorter turn-around times, our primary goal was to stay aligned with the creative briefs and curate distinct shoots that resonated with the brand’s essence as well as the target audience. We aimed to synchronise the featured talents’ eclectic personalities in a distinct and apparent way to elevate the collaborative spirit as well.
We crafted two distinct shoots tailored to each talent’s persona and seasonal collections. Starting with concept development and mood boards, for Babil Khan, we curated bold and vibrant visuals, exploring Tommy Hilfiger’s spring collection against dynamic backdrops. For Neeraj Chopra, we adopted a more subdued tone to align with the winter collection, incorporating subtle props that reflect his achievements and laid-back style.
Clean editing techniques and compelling storytelling for the videos ensured the shoots captured the essence of both talents and brands, delivering a fresh and imaginative take on the collaboration.
Clean editing techniques and compelling storytelling for the videos ensured the shoots captured the essence of both talents and brands, delivering a fresh and imaginative take on the collaboration.
Starting from the creative brief to concept development and content curation, we delivered a production that ensured the shoots captured the essence of each talent in accordance to the iconic brand Tommy Hilfiger.
VISION
Our clients, GQ and Tommy Hilfiger envisioned a collaboration that seamlessly melds high fashion with star allure, spotlighting rising talents while staying true to the distinct brand identity of both brands.
PROJECT GOALS
Our task was to execute the creative production and content curation for the GQ x Tommy Hilfiger collaboration, highlighting the brand’s spring and fall collections alongside emerging stars like Babil Khan and Neeraj Chopra, who embody unique styles and achievements.
CHALLENGES
With shorter turn-around times, our primary goal was to stay aligned with the creative briefs and curate distinct shoots that resonated with the brand’s essence as well as the target audience. We aimed to synchronise the eclectic personalities of the featured talents in a way that was distinct and apparent to elevate the collaborative spirit as well.
EXECUTION
We crafted two distinct shoots tailored to each talent’s persona and seasonal collections. Starting with concept development and mood boards, for Babil Khan, we curated bold and vibrant visuals, exploring Tommy Hilfiger’s spring collection against dynamic backdrops. For Neeraj Chopra, we adopted a more subdued tone to align with the winter collection, incorporating subtle props that reflect his achievements and laid-back style.
Clean editing techniques and compelling storytelling for the videos ensured the shoots captured the essence of both talents and brands, delivering a fresh and imaginative take on the collaboration.
RESOLUTION
Starting from the creative brief to concept development and content curation, we delivered a production that ensured the shoots captured the essence of each talent in accordance to the iconic brand Tommy Hilfiger.