Brand Identity
Visual Strategy
Brand Strategy
Plantvita, a plant protein brand wished to give itself a fresh look and feel, with the aim of setting itself apart with its vision and branding in the health and wellness industry. Here’s how we transformed Plantvita’s brand identity for them.
Plantvita approached us seeking an unconventional vision: to revamp the existing brand identity by refreshing the idea of wellness and creating something that brought a sense of excitement to their existing product range and captured their brand essence.
To revamp their brand identity in a way that encapsulates the essence of natural wellness and showcases their commitment to scientific advancements. Plantvita envisioned a brand where nature, wellness, and sustainability unite. The client tasked us with the need to emphasise making wellness products exciting while still maintaining its brand positioning as approachable.
The primary challenge was making wellness products fun and approachable while revamping the existing brand identity to maintain recall value. We needed to balance refreshing the visual identity with preserving the brand essence to ensure continued recognition and trust.
To bring Plantvita to life, we conducted thorough market research to understand the value proposition and identify common ground with the tagline, making ‘The Better Protein’ the centrepiece of our design narrative through customer journey mapping.
We embraced organic illustrations, a palette using colour theory that evoked excitement and a playful typography style, incorporating and experimenting with hand-drawn elements. Using imperfect lines with strong yet soft strokes brought the essence of approachability and vitality accurately, aligning with the brand essence.
Through a collaborative process, we crafted an immersive visual identity that authentically reflected Plantvita’s unique ideology.
A cohesive, unique and engaging brand identity that aligned perfectly with Plantvita’s brand essence, perfectly encapsulating the ethos of health and wellness with a refreshing approach.
VISION
Plantvita approached us seeking an unconventional vision: to revamp the existing brand identity by refreshing the idea of wellness and creating something that brought a sense of excitement to their existing product range and captured their brand essence.
PROJECT GOALS
To revamp their brand identity in a way that encapsulates the essence of natural wellness and showcases their commitment to scientific advancements. Plantvita envisioned a brand where nature, wellness, and sustainability unite. The client tasked us with the need to emphasise making wellness products exciting while still maintaining its brand positioning as approachable.
CHALLENGES
The primary challenge was making wellness products fun and approachable while revamping the existing brand identity to maintain recall value. We needed to balance refreshing the visual identity with preserving the brand essence to ensure continued recognition and trust.
EXECUTION
To bring Plantvita to life, we conducted thorough market research to understand the value proposition and identify common ground with the tagline, making ‘The Better Protein’ the centrepiece of our design narrative through customer journey mapping.
We embraced organic illustrations, a palette using colour theory that evoked excitement and a playful typography style, incorporating and experimenting with hand-drawn elements. Using imperfect lines with strong yet soft strokes brought the essence of approachability and vitality accurately, aligning with the brand essence.
Through a collaborative process, we crafted an immersive visual identity that authentically reflected Plantvita’s unique ideology.
RESOLUTION
A cohesive, unique and engaging brand identity that aligned perfectly with Plantvita’s brand essence, perfectly encapsulating the ethos of health and wellness with a refreshing approach.