almst

The Process Behind Creating a Brand Identity
May 6, 2024

Creating a compelling brand identity involves much more than just designing a logo— it’s about crafting a story, and a personality that’s going to resonate with your audience. As a branding agency in Mumbai, almst studio has had the opportunity to craft identities for various brands in the beauty, fashion and lifestyle space that reflect the essence of a brand while ensuring they stand out in their respective competitive markets.

From months of research to trial and error with different styles, branding is a long-drawn process that not only requires the expertise of an agency to craft a unique narrative, but also something that stays in line with the founders on the other end, making it a collaborative effort through and through. Here’s a closer look at how almst studio approaches this transformative process.

Discovery and Research

The foundation of a successful brand identity starts with in-depth research. From learning about business goals to understanding the competitors, our team at almst dives deep to understand your mission, target audience, and everything you envision your brand to be. This phase is critical for delivering holistic brand development that reflects your brand’s essence and values.

Conceptualization and Strategy

This stage involves strong brainstorming and conceptualising different ideas to create a cohesive brand strategy. At this stage, our design team works independently to bring forward their unique interpretation of the guidelines. Further, we come to a common ground, finding aspects of each that are compatible and go well together. Leveraging creative branding services, almst ensures that your brand speaks in a tone and style that aligns with your audience. Whether it’s through UI/UX design services or sustainable branding solutions, every detail is planned to perfection.

Design Execution

As a packaging design studio, almst brings your vision to life through exceptional logo creation, typography, and colour palettes, keeping everything one-of-a-kind and in line with the founder’s vision. Whether we’re working on new brands or giving a fresh look to existing brands, our expertise as a branding agency in Mumbai ensures that your product’s packaging not only looks stunning but also tells your brand’s story effectively.

Production and Implementation

While holistic brand development usually ends with the designing process, we always go ahead and oversee the rollout of all brand assets. From ensuring the quality of samples, to checking whether the design is coming through into the components, we’re there at each step of the way, helping new and old businesses give their brand a fresh look.  From digital to print, our approach ensures consistency and impact.

At almst studio – Mumbai, we believe in crafting narratives and creating compelling designs that are both innovative and timeless. Whether you’re seeking sustainable branding solutions or cutting-edge UI/UX design services, we deliver results that make an impression. Ready to transform your brand identity? Partner with almst studio to build your business and give it the novel look it deserves!