For Pace Active’s Blush & Ivy color drop, we set out to create a campaign that merges strength with softness, capturing the balance between femininity and performance. The delicate hues of blush and ivy set the tone, while bold, confident poses reinforced the brand’s commitment to movement, power, and grace. 

Incorporating florals as a key visual element, we played with contrasts. The result is a campaign that feels fresh, modern, and effortlessly strong. Through thoughtful creative direction and striking production, we brought to life a vision where athleticism and elegance coexist, redefining what it means to be both powerful and feminine.