For Summer Away, we set out to capture the essence of effortless escapes—where the sun is warm, time slows down, and every moment feels like a postcard. This campaign was an ode to the laid-back elegance of vacation dressing, blending coastal ease with a touch of nostalgia.
Our creative direction focused on bringing the brand’s wanderlust-driven aesthetic to life, curating frames that felt unfiltered yet aspirational. From golden-hour strolls to breezy afternoons by the sea, every shot was designed to transport you to a world where summer never ends—because with Summer Away, the journey is just as beautiful as the destination.