It’s always inspiring to see brands bring a new outlook to mass products with the aim of disrupting a market that’s already widely popular. Bringing elevated aesthetics to functional activewear signified Pace’s stance in the world of basic workout clothes.
Over the years, Pace Active has transformed the face of athleisure in India. The brand essence of re-styling day-to-night or gym-to-street outfits was rather uncommon, but with designs that were meant for movement, Pace brought out something unique.
What excites us the most is having the opportunity to showcase the vision to the world through brand storytelling. Whether it’s the different creative briefs for campaigns or building social media strategies in line with brand guidelines, moulding Pace’s brand identity through various trends has always been a challenge that we’ve looked forward to.
To establish Pace Active’s brand positioning as a global company, we’ve always believed in researching through and finding the best trends that would align with Pace’s brand identity. And what’s the best way to showcase these trends? Creative campaigns. Starting from receiving a creative brief to concept development, mood boarding and forming content pillars, we’ve nailed a meticulous approach to production that helps us build a story for Pace.
Reminiscing on our recent photoshoots and editorial campaigns on Instagram, we’ve explored the realm of current trends like tennis core, model-off-duty looks, and the pilates girl aesthetic which has led us to delve into intricate strategies both in production and content curation. This includes not only a simple content plan but also moves on to checking the intricacies of set design. From building indoor sets for their winter collection to exploring unique locations like Pinakin Patel’s villa in Alibaug or even finding peculiar means to create galaxy backdrops, we always try to experiment with something new.
In this process, we aim to produce high-quality content that can used time and time again with strategic content repurposing and proving to create content that’s versatile and easily transitional- just like Pace.
Reflecting on our journey with Pace Active, we’ve consistently gone the extra mile to create authentic content whether it’s through creating new content pillars or even repurposing to fit newer trends. From the intricate details of monthly editorial calendars to the seamless execution of the creative brief, we strive to ensure everything aligns perfectly with the dynamic personality of Pace Active. Our commitment to understanding the brand over these years of collaboration has given us the opportunity to effortlessly handle every aspect of the brand, ensuring that the final product embodies the brand’s vision and values.