For Luar Beauty’s launch campaign, our creative production and direction focused on capturing beauty in its most honest and unfiltered form. We moved away from traditional casting and instead brought together real people—each with unique skin tones, textures, and stories.

This wasn’t about polished perfection; it was about celebrating individuality and creating visuals that felt warm, intimate, and deeply relatable. From the lighting to the styling, every detail was approached with intention.

We leaned into soft, natural tones and minimal retouching to let the authenticity of each face shine through. The result was a campaign that felt human and grounded—one that visually echoed Luar’s core belief