Social Media Strategy
Social Media Design
Tone of Voice
Visual Identity
Perdura approached us with a clear and unique vision: to craft a distinctive visual identity for their clinical skincare brand, setting it apart in a competitive market. The goal was to balance a clinical, science-driven approach with a visually engaging aesthetic that would resonate across their digital platforms.
Perdura came to us with a simple idea—to translate Perdura’s brand identity into a social media presence that was not only informative but also visually captivating. With a focused acne care product line, their objective was to raise awareness about science-backed skincare without coming across as ‘too mundane’.
Our mission was to build a visual narrative and identity for Perdura’s social media that encapsulated the brand essence of an education-first clinical skincare brand. This required us to develop a seamless blend of knowledge-rich content and compelling visuals that would elevate their brand presence beyond their product line.
Apart from building a visually engaging social media feed with a variety of content pillars that mainly surrounded acne care, One of our biggest challenges was creating a visually cohesive social media feed with limited resources—specifically, no model shots to humanise the content. With only product shots available from Perdura, we leveraged generative AI to create lifelike model imagery, allowing us to inject a relatable touch into the content without compromising the visual narrative.
Following our initial consultations, we developed mood boards and strategic content pillars that spanned various visual styles and formats, giving the client multiple directions while staying true to their brand essence. We ultimately refined our approach to a minimal design style, featuring clean sans serif typography, AI-generated imagery, and a calming palette grounded in colour theory. This aesthetic was seamlessly combined with scientific visuals and product shots to create a cohesive brand experience.
Our launch strategy centred on establishing Perdura, its product offerings in the acne-care range and how the brand sets itself apart. We created content that was both informative and visually aligned with the brand’s tone of voice, employing social media tools and SEO techniques to maximise engagement. Post the 5-month mark, we’ve now looked to expand into a more lifestyle space that would be inclusive of user-generated content to foster community and relatability.
A visually engaging and informative identity that perfectly embodied the brand, paired with a versatile strategy designed for long-term growth.
VISION
Notorious approached us with a bold vision for their brand identity: to create a unique speakeasy in Jalandhar, Punjab, blending the opulence of the 70s disco culture with the secrecy and allure of 20s speakeasies. Paying homage to 2 rather distinct eras- the colonial era and the rise of Biggie or the 90’s hip-hop culture, they wanted the past and present to merge seamlessly in their brand storytelling.
PROJECT GOALS
Notorious approached us with a bold vision for their brand identity: to create a unique speakeasy in Jalandhar, Punjab, blending the opulence of the 70s disco culture with the secrecy and allure of 20s speakeasies. Paying homage to 2 rather distinct eras- the colonial era and the rise of Biggie or the 90’s hip-hop culture, they wanted the past and present to merge seamlessly in their brand storytelling.
CHALLENGES
Notorious approached us with a bold vision for their brand identity: to create a unique speakeasy in Jalandhar, Punjab, blending the opulence of the 70s disco culture with the secrecy and allure of 20s speakeasies. Paying homage to 2 rather distinct eras- the colonial era and the rise of Biggie or the 90’s hip-hop culture, they wanted the past and present to merge seamlessly in their brand storytelling.
EXECUTION
Notorious approached us with a bold vision for their brand identity: to create a unique speakeasy in Jalandhar, Punjab, blending the opulence of the 70s disco culture with the secrecy and allure of 20s speakeasies. Paying homage to 2 rather distinct eras- the colonial era and the rise of Biggie or the 90’s hip-hop culture, they wanted the past and present to merge seamlessly in their brand storytelling.
RESOLUTION
Notorious approached us with a bold vision for their brand identity: to create a unique speakeasy in Jalandhar, Punjab, blending the opulence of the 70s disco culture with the secrecy and allure of 20s speakeasies. Paying homage to 2 rather distinct eras- the colonial era and the rise of Biggie or the 90’s hip-hop culture, they wanted the past and present to merge seamlessly in their brand storytelling.