Creative Strategy
Creative Direction
Creative Production
Campaign Design & Execution
Pursue Drinks, the seltzer brand came to us with the opportunity of creating and curating content for them at the iconic Magnetic Fields music festival at Alsisar Palace. With this collaboration, our goal was clear: to capture the spirit of the festival through Pursue’s lens. Here’s how we hopped on board.
Pursue Drinks envisioned an eclectic and immersive brand experience at Magnetic Fields, capturing the ethos of the festival’s energy along with its brand essence. With the aim of blending creativity and collaboration, the idea was to transform a magical narrative that would resonate through content curation.
To develop a content strategy that encapsulates the dynamic atmosphere of the Magnetic Fields festival at the Alsisar Palace in Rajasthan. Pursue wanted to highlight its brand essence through innovative concept development to capture the ethos and inculcate its brand universe.
Creating a cohesive campaign strategy that seamlessly integrated Pursue Drinks into the festival’s environment. It was imperative to capture the uniqueness of a music festival happening in a heritage palace, ensuring that the content was expansive, engaging, and reflective of the crowd’s spirit, ultimately aligning both Pursue & Magnetic Fields’ brand essence.
Our journey began with integrating the creative brief through meticulous planning, moodboarding and concept development. Through the content curated, we focused on capturing the essence of festival-goers and the vibrant atmosphere through influencer engagement, audience interactions, and real-time moments, essentially forming them into different content pillars. Our team was on-site to capture every moment, from Pursue’s stand-alone bar to the electrifying cosmic disco bar, spotlighted all signature drinks across various venues.
All the content truly came to life in post-production. In post-production, we used diverse editing styles and enhanced the excitement through colour theory to evoke intrigue and transport the festival’s magic, making the audience feel part of the journey and leaving them craving more.
Our immersive approach provided a fresh perspective to connect deeply with the festival’s rhythm, and Pursue’s brand essence and experience were elevated to an entirely new level.
VISION
Pursue Drinks envisioned an eclectic and immersive brand experience at Magnetic Fields, capturing the ethos of the festival’s energy along with its brand essence. With the aim of blending creativity and collaboration, the idea was to transform a magical narrative that would resonate through content curation.
PROJECT GOALS
To develop a content strategy that encapsulates the dynamic atmosphere of the Magnetic Fields festival at the Alsisar Palace in Rajasthan. Pursue wanted to highlight its brand essence through innovative concept development to capture the ethos and inculcate its brand universe.
CHALLENGES
Creating a cohesive campaign strategy that seamlessly integrated Pursue Drinks into the festival’s environment. It was imperative to capture the uniqueness of a music festival happening in a heritage palace, ensuring that the content was expansive, engaging, and reflective of the crowd’s spirit, ultimately aligning both Pursue & Magnetic Fields’ brand essence.
EXECUTION
Our journey began with integrating the creative brief through meticulous planning, moodboarding and concept development. Through the content curated, we focused on capturing the essence of festival-goers and the vibrant atmosphere through influencer engagement, audience interactions, and real-time moments, essentially forming them into different content pillars. Our team was on-site to capture every moment, from Pursue’s stand-alone bar to the electrifying cosmic disco bar, spotlighted all signature drinks across various venues.
All the content truly came to life in post-production. In post-production, we used diverse editing styles and enhanced the excitement through colour theory to evoke intrigue and transport the festival’s magic, making the audience feel part of the journey and leaving them craving more.
RESOLUTION
Our immersive approach provided a fresh perspective to connect deeply with the festival’s rhythm, and Pursue’s brand essence and experience were elevated to an entirely new level.