Salt set out to redefine oral care, transforming it from a mundane routine into an elevated beauty and wellness ritual. With a vision to disrupt the market, they approached us to craft a launch campaign that would seamlessly blend functionality with aesthetics, positioning oral care as an extension of self-care. 

Our creative strategy focused on shifting perceptions, making oral beauty an aspirational and integral part of daily life. By leveraging minimalist yet impactful storytelling, we highlighted Salt’s carefully curated products and their role in a modern, design-forward approach to wellness. 

Through a campaign that emphasized aesthetic appeal, sensorial experience, and daily rituals, we helped Salt unveil a new era of oral beauty, one that’s as much about style as it is about self-care.