Creative Strategy
Generative AI Design
Campaign Design & Execution
Salt, an oral care brand set out to redefine the way people think about oral care, to turn a mundane routine task into a daily ritual that combines beauty and wellness. With a disruptive approach to oral care, they sought us out to create a launch campaign that could embody their vision. Here’s how we did it
Salt envisioned a transformative approach to oral beauty and care, aiming to switch up your ordinary oral care routine and integrate it seamlessly into daily life. With carefully curated products that value aesthetics supremely, Salt aimed to disrupt the oral care market by unveiling its idea of oral beauty with a unique take on its brand essence.
Salt aimed for a standout social media launch that captured the uniqueness of its oral beauty products. They wanted a strategy that was as dynamic and innovative as their brand identity and offerings. Looking to go beyond the conventional, Salt focused on leveraging technology trends and distinctive storytelling to establish its brand positioning in the market.
While we were developing their content pillars and visual identity for the brand launch, our main challenge was to curate something that aligned with Salt’s transformative branding style that was reminiscent of their brand guidelines as well. By utilising generative AI through trial and error, we intended to create a distinctive and immersive experience that mirrored Salt’s vision.
Drawing inspiration from the name “Salt,” we experimented with Midjoruney to bring their imagination to life. We transformed the expansive imagery of salt pans into compelling visuals for social media, creating a sense of mystique for an engaging and innovative campaign. Further, utilising design elements like colour theory and visual hierarchy with simple typography helped us establish Salt’s brand identity and bring its story to different social media platforms.
This approach not only captured the essence of the brand with allure but also introduced a new trend, making oral beauty an integral part of everyday life.
This strategy seamlessly combined technology and creativity, resulting in a launch campaign that stood out and symbolized everything Salt epitomized — innovation, uniqueness, and a fresh perspective on oral beauty.
VISION
Salt envisioned a transformative approach to oral beauty and care, aiming to switch up your ordinary oral care routine and integrate it seamlessly into daily life. With carefully curated products that value aesthetics supremely, Salt aimed to disrupt the oral care market by unveiling its idea of oral beauty with a unique take on its brand essence.
PROJECT GOALS
Salt aimed for a standout social media launch that captured the uniqueness of its oral beauty products. They wanted a strategy that was as dynamic and innovative as their brand identity and offerings. Looking to go beyond the conventional, Salt focused on leveraging technology trends and distinctive storytelling to establish its brand positioning in the market.
CHALLENGES
While we were developing their content pillars and visual identity for the brand launch, our main challenge was to curate something that aligned with Salt’s transformative branding style that was reminiscent of their brand guidelines as well. By utilising generative AI through trial and error, we intended to create a distinctive and immersive experience that mirrored Salt’s vision.
EXECUTION
Drawing inspiration from the name “Salt,” we experimented with Midjoruney to bring their imagination to life. We transformed the expansive imagery of salt pans into compelling visuals for social media, creating a sense of mystique for an engaging and innovative campaign. Further, utilising design elements like colour theory and visual hierarchy with simple typography helped us establish Salt’s brand identity and bring its story to different social media platforms.
This approach not only captured the essence of the brand with allure but also introduced a new trend, making oral beauty an integral part of everyday life.
RESOLUTION
This strategy seamlessly combined technology and creativity, resulting in a launch campaign that stood out and symbolized everything Salt epitomized — innovation, uniqueness, and a fresh perspective on oral beauty.