Asset Design
Digital Collaterals
Stationery Design
Soho House, the iconic private member’s club gave us the exciting opportunity to work with them on various projects that were expansive of digital extensions and design resources that would embody the brand’s vision and give new life to their already exciting and chic brand identity.
Soho House sought a refined and sophisticated approach to its digital assets and design resources, including menus, event posters, banners, invites and various cultural digital IPs. The goal was to refresh these elements while preserving the brand’s core identity which was minimal and luxurious, creating a versatile and cohesive look that could be consistently applied across multiple assets.
Over the course of 1 year, our brief for Soho House involved creating a range of digital assets and design resources, including event posters, banners, invites, and cultural digital IPs for their vibrant lineup of events taking place at the club. From topical festive menus to luxury pop up’s and Soho prom nights, we were tasked with capturing the brand essence while promoting each event through cohesive ideation and design. Our main goal was to capture all videos while maintaining the refined sophistication of Soho House’s brand positioning, maintaining that sense of exclusivity that comes with Soho House.
Our biggest challenge was meeting tight deadlines while ensuring that every design asset aligned perfectly with Soho House’s global branding. Balancing strict design guidelines with our creative touch required precision and adaptability to maintain the brand’s identity that was symbolic of luxury and sophistication.
Each month, we received creative briefs from Soho House and set to work conceptualizing innovative ways to present their digital assets. Our approach was always grounded in Soho House’s brand identity, aiming to create visually appealing designs that captured the excitement of each event. Despite following established design guidelines, we strategised the content in a way that we focused on infusing each asset with thematic elements that resonated with the event’s vibe while staying true to Soho’s aesthetics. Through thoughtful use of colour theory, typography, and tailored design elements, we ensured that every collateral felt cohesive and aligned with the brand’s sophisticated image.
Our strategic design approach for Soho House led to the creation of visually captivating assets that elevated event promotions being hosted at the iconic Soho House. This opportunity allowed us to gain in-depth knowledge of working with luxury brands, seamlessly blending creativity with the brand’s established aesthetics.
VISION
Soho House sought a refined and sophisticated approach to its digital assets and design resources, including menus, event posters, banners, invites and various cultural digital IPs. The goal was to refresh these elements while preserving the brand’s core identity which was minimal and luxurious, creating a versatile and cohesive look that could be consistently applied across multiple assets.
PROJECT GOALS
Over the course of 1 year, our brief for Soho House involved creating a range of digital assets and design resources, including event posters, banners, invites, and cultural digital IPs for their vibrant lineup of events taking place at the club. From topical festive menus to luxury pop up’s and Soho prom nights, we were tasked with capturing the brand essence while promoting each event through cohesive ideation and design. Our main goal was to capture all videos while maintaining the refined sophistication of Soho House’s brand positioning, maintaining that sense of exclusivity that comes with Soho House.
CHALLENGES
Our biggest challenge was meeting tight deadlines while ensuring that every design asset aligned perfectly with Soho House’s global branding. Balancing strict design guidelines with our creative touch required precision and adaptability to maintain the brand’s identity that was symbolic of luxury and sophestication.
EXECUTION
Each month, we received creative briefs from Soho House and set to work conceptualizing innovative ways to present their digital assets. Our approach was always grounded in Soho House’s brand identity, aiming to create visually appealing designs that captured the excitement of each event. Despite following established design guidelines, we strategised the content in a way that we focused on infusing each asset with thematic elements that resonated with the event’s vibe while staying true to Soho’s aesthetics. Through thoughtful use of colour theory, typography, and tailored design elements, we ensured that every collateral felt cohesive and aligned with the brand’s sophisticated image.
RESOLUTION
Our strategic design approach for Soho House led to the creation of visually captivating assets that elevated event promotions being hosted at the iconic Soho House. This opportunity allowed us to gain in-depth knowledge of working with luxury brands, seamlessly blending creativity with the brand’s established aesthetics.