For Summer Away, we set out to craft a visual narrative that encapsulates the essence of wanderlust, leisure, and effortless style. Their Vacances collection—a seamless blend of tropical allure and French old-town charm—called for a campaign that felt like an escape in itself.
Through creative direction and production, we brought this vision to life, transporting the brand to the coastal haven of Pondicherry, where every frame exuded the charm of a European summer getaway. The storytelling was rooted in elegance and ease, capturing the feeling of slipping into a world of balmy afternoons, spontaneous adventures, and endless horizons—bringing Summer Away’s vision of travel-ready fashion to life.