Tira Beauty as a beauty retailer has always envisioned their brand to be young, exciting and accessible, bridging the gap between the best global brands and the Indian consumer. Moving one step ahead, their goal of content curation was to not only capture such content on social media but to utilise their website in a way that seamlessly fused the brand essence and imparted knowledge about everything Tira has to offer engagingly. 

Our monthly brief with Tira calls for 15 SEO-based beauty articles that range anywhere from beauty recommendations to topical content. Our main goal is to research and curate well-thought-out articles that are expansive of Tira’s offerings, all while aligning with Tira’s friendly tone and brand essence.

One of the biggest challenges we face is balancing thorough research with a quick turnaround time while still delivering well-researched articles and ensuring that each piece aligns with Tira’s guidelines and brand essence. Occasionally, we encounter topics that require in-depth research to gain a nuanced understanding but over time, we’ve been able to find the perfect recipe to curate articles that resonate with the audience. 

From receiving the creative brief that’s inclusive of all the topics and SEOs to the final execution, we meticulously plan each and every detail of these beauty blogs. After conducting in-depth research, and finding relevant product recommendations, we carefully craft these SEO articles to reflect Tira’s tone of voice and brand identity. Every piece is designed to be cohesive, engaging, and aligned with Tira’s mission to connect with its audience while showcasing its diverse range of beauty, skincare and wellness offerings.

Our collaboration with Tira Beauty across multiple projects has not only deepened our partnership with them but has also enabled us to explore new avenues, fostering our growth as an agency within the beauty and fashion space.