Packaging design is evolving rapidly. Gone were those days when you could attach a minimal logo to simple containers and call it a day. As a branding agency in Mumbai, we’ve seen over the years with various clients how there has been a tremendous shift towards creating something that’s going to stand out amongst competitors. Packaging in a way has become a source of credibility, adding that extra attention to detail to build an innovative and successful brand.
With that being said, one of the most important aspects to look out for when researching a branding project is the design trends that dominate the market; finding a unique balance through something that’s both timeless and trendy. As a leading packaging design studio, almst studio stays ahead of trends, ensuring your brand resonates in the marketplace. Here are the top packaging design trends for 2024.
1) Bold Typography and Minimalism
Minimalism doesnt equate to boring. There are ways to make your products look interesting without being over the top. This trend includes clean, minimal designs paired with bold, statement-making typography. This style, helps products stand out on crowded shelves while emphasizing the brand’s message. Brands like Saltair, EADEM, BYOMA etc. are all experimenting with this style, keeping the packaging bright yet minimal with design.
Even at almst, we’ve implemented this design strategy for numerous brands over the years, including Unintrptd and Notorious, showcasing how such sustainable branding solutions can be both timeless and versatile.
2) Immersive Storytelling Through Design
Consumers want something that helps them connect with brands on a deeper level. It not only builds authenticity but also adds a sense of belonging and community, helping people feel connected with businesses. Through creative visuals like character design, mascot style or even tactile elements, and strategic use of colour, creative branding services are now incorporating storytelling directly into the packaging. Brands like Starface or Chamberlain Coffee do a great job with this style. Not only does a celebrity name bring in a sense of connection but the characters/ storytelling aspect used by both brands brings in a sense of symbolism that people resonate with.
3) Retro Aesthetics with Modern Twists
The vintage design style has been back in trend and better than ever. Nostalgic patterns, muted palettes, sepia tones, vintage imagery and ornate details reflect timeless charm. Along with such retro aesthetics come the modern twist either with unique packaging or product development that gives the brand a unique edge. The vintage aesthetic is being seen all over. It reflects a sense of nostalgia that all of us are attracted to. Brands like Vacation Inc. with their 80’s resort-themed branding or Gucci Beauty with luxe vintage packaging embody this trend through holistic brand development, following it in all aspects.
4) All things sustainable
Brands are seeking sustainable branding solutions to make a brand that’s both timeless and sustainable in the long run. With eco-friendly materials and minimalist designs, this trend focuses more on product quality as a way to build authenticity and a sense of reliability. Recyclable, compostable materials, and reusable packaging options are ways to go about this trend.
5) Tech-Integrated Packaging
Whether we look at something as simple as QR codes or something as intricate as AR experiences, there’s no lie that smart packaging is a genius way to bridge the gap between physical and digital. Not only is it fascinating but it also works towards elevating the brand experience. These features, combined with innovative UI/UX design services, make the business truly a brand of the future.
At almst studio, our main aim is to work together with businesses to create something relevant in the present as well as the future, merging trends in a strategic way to bring forward a timeless outcome leading to holistic brand development in all aspects.